How to Increase Message Size Quota in REST Service.

<system.serviceModel>
  <serviceHostingEnvironment multipleSiteBindingsEnabled="true" />
  <services>
    <service  name="StockAPI.stock">
      <endpoint address="" behaviorConfiguration="webBehavior" binding="webHttpBinding" contract="StockAPI.Istock" />
      <endpoint contract="IMetadataExchange" binding="mexHttpBinding" address="mex" />
    </service>
  </services>
  <bindings>
    <webHttpBinding>
      <binding maxBufferPoolSize="2147483647" maxBufferSize="2147483647" maxReceivedMessageSize="2147483647" >
        <readerQuotas maxDepth="2000000" maxStringContentLength="2147483647" maxArrayLength="2147483647" maxBytesPerRead="2147483647" maxNameTableCharCount="2147483647" />
      </binding>
    </webHttpBinding>
  </bindings>
  <behaviors>
    <endpointBehaviors>
      <behavior name="webBehavior">
        <webHttp helpEnabled="true" />
      </behavior>
    </endpointBehaviors>
    <serviceBehaviors>
      <behavior name="">
        <serviceMetadata httpGetEnabled="true" />
        <serviceDebug includeExceptionDetailInFaults="false" />
      </behavior>
    </serviceBehaviors>
  </behaviors>
</system.serviceModel>